WhatsApp parent meta is moving forward with its push to attract businesses to its popular chat app.
It’s part of an effort to find new ways to make money beyond targeted ads on its other platforms, Facebook and Instagram. Meta unveiled the WhatsApp Cloud API, a developer tool for businesses to message and chat with their customers.
CEO Mark Zuckerberg announced the feature at a virtual event on Thursday. He called it an important step in helping more businesses connect with people and helping more people send messages to the businesses they want to support.
Zuckerberg has previously agreed that putting ads on WhatsApp would not be the right way to make money from it, as the Associated Press reported. WhatsApp’s CEO, Jan Koum, left Facebook in 2018 amid disagreements with Facebook management over the parent company’s voracious appetite for personal information and WhatsApp’s dedication to user privacy.