Despite being the largest telecom service provider in the country, Mukesh Ambani-owned Reliance Jio has not been able to surpass Airtel in brand value.
According to a report by Brand Finance, Bharti Airtel has a brand value of $7.7 billion, which is the highest for any other telecom company in India. It also grew by 28% during the year. Mukesh Ambani-led Reliance Jio stood second with a brand value of $5.1 billion and gained 5 per cent this year.
VI, formerly known as Vodafone Idea, was number three because it had a brand value of less than a billion dollars. Other issues, such as debt and EGR, pose multiple business challenges, totalling $767 million.
Airtel knows how to make money from customers
Airtel surpassing Reliance Jio in terms of brand value comes as a surprise, considering that Reliance Jio is the largest wireless service provider in India with over 35% market share. According to the Telecom Regulatory Authority of India (TRAI), the share of Airtel is slightly lower at 31.56 per cent.
However, the point of difference between the two companies is simple – Airtel hasn’t limited itself to the Indian market. While Jio is focusing on growth in India, Bharti Airtel has established its presence in 16 countries across South Asia and Africa. This has not only increased the brand value of the company but has also increased its earning potential.
