The Russian fast-food chain that was previously McDonald’s in the country has revealed its new logo as it prepares to reopen its restaurants from Sunday.
The new branding features a circle and two lines, said to represent a burger and two french fries. The company is yet to reveal the name of the series, though several options have reportedly been considered.
In May, McDonald’s said it would pull out of Russia over the Ukraine war.
It comes as the Russian chain is set to reopen 15 restaurants this weekend, according to Russian state-owned news agency TASS, which cited Sistema PBO, the firm that manages the McDonald’s-owned business.
McDonald’s temporarily halted its business in Russia in March, less than two weeks after the country invaded Ukraine. Last month, it announced it would leave Russia due to a “humanitarian crisis” and “unforeseen operational environment” caused by the war.
It said Alexander Gower, which operates 25 McDonald’s restaurants in Siberia, will acquire the firm’s restaurants.
Under the agreement, McDonald’s said it would retain its trademark in Russia. It also has the option to buy back its restaurant within 15 years. McDonald’s worked in the country for more than 30 years before announcing he was leaving Russia.
The fast-food giant opened its first Russian restaurant in Moscow in January 1990. It was seen as a pivotal moment in the opening up of the Soviet Union’s economy as the Cold War was coming to an end.
