The 25th edition of the Dubai Summer Surprises (DSS) will begin tomorrow with the first-ever 25-hour sale. During the opening weekend of July1-2, Mall of the Emirates, City Centre Mirdif, Deira, Me’aisem, and Al Shindagha will host a sale that offers deals on “big brand fashion lines, electronics, kids wear and others”.
According to Visit Dubai, the 25th-anniversary deals and discounts of up to 90 per cent off would be on offer from 10 am to 10 pm on July 1; and 10 am to 11 pm on July 2.
One lucky shopper is set to become the DSS 25-hour sale SHARE millionaire. “The winner will receive one million reward points on the SHARE app; worth a whopping Dh100,000, (and) the points can be redeemed at any Majid Al Futtaim brand location,” Visit Dubai said.
DSS, which will run till September 4, will host events and shows as it offers a unique shopping experience. On July 25, all malls will have a flash sale offering 90 per cent off. There will also be up to 90 per cent off on the last weekend of September 2-4.
Organizers had earlier said buyers could avail of a discount of 25 to 75 per cent for the entire ten-week DSS period.
Majid Al Futtaim malls across Dubai will offer a “curated schedule of entertainment and shopping experiences for families, teenagers, foodies, residents, and tourists alike, alongside unmissable sales and promotions”.