Meta’s paid verification is now available in the US following the announcement by Meta CEO Mark Zuckerberg last Friday.
Once initially available only in Australia and New Zealand, the subscription service allows users to add the coveted blue tick to their Instagram and Facebook accounts for a monthly fee of $11.99 on the web and $14.99 on the phone is now officially available in Australia and New Zealand. WE.
“You can get a badge, proactive anti-impersonation protection, and direct access to customer support,” Mark Zuckerberg said when announcing the feature in Instagram’s Meta Channel.
However, according to The Verge, the US version of Meta Verified will not increase the visibility and reach of an account as it does in the Australian and New Zealand versions.
We heard feedback that how this piece of the offering worked was causing confusion, so we’re taking the time to further explore its value and learn before we consider expanding this component outside Australia and New Zealand,” Meta spokesperson Paige Cohen told The Verge.
To join the subscription service, users must be at least 18 years old and complete the verification process, which involves providing a government-issued photo ID and activating two-factor authentication.
Additionally, unless they are willing to repeat the verification procedure, Meta Verified members will be unable to change their profile name, photo, username, or date of birth.
Meta has not announced when the service will be available globally