Pepsi has announced a new logo, its first update in 14 years.
The new logo will launch in North America this fall as the brand celebrates its 125th anniversary, but it will launch globally in 2024.
In 125 years, Pepsi has changed its logo six times. This will be his seventh logo.
The new logo expands “all physical and digital touchpoints, including packaging, fountains and coolers, fleets, fashion and catering,” Pepsi said in a statement.
“We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come,” Mauro Porcini, SVP & Chief Design Officer of PepsiCo said.
PEPSI’S NEW LOGO:
Pepsi’s new logo and visual identity pay homage to the brand’s heritage, and “borrows equity” from its 125-year history.
“Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,” Todd Kaplan, Chief Marketing Officer – Pepsi said.
“We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love.
This new visual system brings out the best of the Pepsi brand’s rich heritage while taking a giant leap forward to set it up for success in an increasingly digital world,” he added.
Pepsi, which is committed to achieving sustainable packaging targets and has started using 100 per cent recycled PET in all of its 20oz bottles in the US
The company is also known for its history of being bold and innovative in its marketing, with iconic ads and collaborations with pop culture icons.
Pepsi continuously reinvents itself with new products and marketing strategies, including exploring Web3 and introducing new flavors like Nitro Pepsi and Pepsi x Peeps.
The company’s goal is to provide fans with enjoyable moments, and the new visual identity incorporates movement and animation to make it more flexible for use in both physical and digital spaces.
This allows for more creative collaborations with partners and retailers and more opportunities to engage with fans, Pepsi said.
“At its core, Pepsi is inspired by helping fans choose more moments of unapologetic enjoyment. In an increasingly digital world, the revitalised and distinct design introduces movement and animation into the visual system, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse. It also allows for more seamless and creative collaboration with partners and retailers and more versatility to engage fans in the places they shop, dine, work and play,” Pepsi’s statement reads