Netflix wants to put an end to sharing accounts and get each user to buy their own subscription. Of course, there’s nothing wrong.
But the only problem is this is significantly more expensive than its competitors, including Jio Cinema, Prime Video, Disney+ Hotstar, and Zee5.
However, this is not stopping the company from coming after users who share accounts with friends or anyone outside their homes.
It is already putting an end to users sharing passwords in select countries, like Canada, Spain, New Zealand, and Portugal.
Now, the company is coming after users in the US and UK — two key markets for any tech company
Netflix clearly states that a Netflix account “meant to shared by people living together in one household.”
The company explains that a Netflix Household is a collection of devices connected to the internet at the main place you watch Netflix.
A Netflix Household can be set up using a TV device. All other devices that use your account on the same internet connection.
As this TV will automatically be part of your Netflix Household.
Currently, Netflix’s anti-password sharing rule is applicable in countries, like the US, the UK, Canada, Portugal, and Spain.
The rule is also applicable in some Latin American countries. In its last quarterly results.
The streaming giant stated that the initial reception to the crackdown on password sharing has been poor, though the company hopes for success in the long run.
That’s likely because users will want to catch up on shows. And movies and get a subscription to watch