Renowned couturier Mayyur Girotra has achieved a remarkable milestone as the first-ever South Asian designer chosen to inaugurate New York Pride.
Coinciding with the start of Pride month on June 2nd, Mayyur will present his highly anticipated luxury pret line, AIKYA, in an exclusive showcase.
The event will take place at Āve – Soho NYC. Thus, shining a spotlight on India’s growing influence in the global fashion scene.
In the midst of ongoing debates in India regarding same-sex marriage. Mayyur, a former banker turned designer based in Delhi.
It is utilizing his talent to make a powerful statement. Firm in his beliefs, he asserts. “The right to marry the person you love is a fundamental right that should never questioned. It is a basic human right that should universally acknowledged.”
Mayyur’s inaugural luxury pret collection, aptly named Aikya, embraces the fluidity of gender by seamlessly blending Western silhouettes with traditional Indian embroidery techniques.
Infused with his signature vivacity and youthful aesthetic, the designer incorporates bespoke prints and Kutch embroidery. Also, drawing inspiration from the cultural opulence of Gujarat and Rajasthan.